Real Estate Digital Marketing Case Study: How SkyHigh Realty Increased Leads & Reduced CPL

Client: SkyHigh Realty
Location: New Town, Kolkata
Project Type: Luxury 2 & 3 BHK Residential Apartments
Service Provided: Full Digital Marketing (SEO + Google Ads + Social Media + Landing Pages + CRM Automation)

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Real Estate Digital Marketing Case Study for a Real Estate Developer showcases

How KaliNova AI transformed a struggling residential project into a high-demand, lead-generating success story.

Before partnering with us, SkyHigh Realty had:

• Falling inquiries
• Weak online visibility
• High cost per lead
• Low-quality leads
• Competition dominating Google
• Zero automation
• No marketing consistency
• An outdated landing page

Fast forward 90 days →

✔ Daily quality leads
✔ CPL dropped by 53%
✔ Ranking keywords on Google’s Page 1
✔ A strong social media presence
✔ Automated CRM workflows
✔ Scheduled site visits increased dramatically

This is the complete transformation.

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⭐ CLIENT BACKGROUND

SkyHigh Realty is a real estate developer with 15+ years of experience in luxury and affordable housing. Their New Town project had:

• Great architecture
• Prime location
• Strong amenities

But almost zero digital presence.

Buyers searching online were discovering competitors instead.
And SkyHigh Realty was losing leads every day.

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🚨 CHALLENGES (Before KaliNova AI)

1️⃣ Weak Online Visibility

No presence for crucial keywords:

• “2 BHK flats in New Town”
• “3 BHK apartments New Town”
• “Luxury flats near airport Kolkata”

Competitors occupied Page 1 completely.

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2️⃣ High CPC & Low Conversion from Google Ads

Campaigns were running but:

• Targeting was wrong
• Landing page conversion rate was <1%
• Ads weren’t aligned with user intent
• Retargeting was missing completely

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3️⃣ Ineffective Social Media Presence

Posts had:

• No branding
• No consistency
• No storytelling
• No engagement
• No property highlight reels

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4️⃣ Outdated Landing Page

The landing page loaded slowly and lacked:

• Strong CTAs
• Floor plan previews
• Amenities breakdown
• Location advantages
• Lead generation UX

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5️⃣ No CRM or Automation

Leads were getting lost in WhatsApp or email.
No follow-up sequence.
No booking reminders.
No site visit automation.

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⭐ KALINOVA AI STRATEGY & IMPLEMENTATION

Our full-stack digital strategy involved six major pillars:

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1️⃣ SEO Transformation (From Invisible → Discoverable)

We executed:

• 50+ page SEO audit
• Keyword mapping
• On-page optimization
• Schema markup (RealEstateListing)
• Local SEO optimization
• Competitor gap analysis
• High-quality content writing (amenities, location guides, FAQs)

Key SEO innovations:

• “Why New Town is the best place to invest” blog
• Google Maps optimization
• Internal linking system
• PageSpeed optimization

Result → Page 1 ranking within 60 days.

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2️⃣ Google Ads Revamp (Lower Cost, Higher Leads)

We redesigned all campaigns:

• High-intent keyword groups
• Location radius targeting
• A/B tested ad copies
• Extensions: call, sitelink, structured snippets
• Display retargeting
• YouTube remarketing for brand recall

Optimized toward:
✔ Lower CPC
✔ Higher quality leads
✔ Maximum site visit conversions

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3️⃣ Social Media Rebranding & Content Strategy

We rebuilt SkyHigh Realty’s entire digital presence:

• Premium real estate branding
• Drone-shot reels
• Walkthrough videos
• Voiceover-based storytelling
• USP-focused carousel posts
• Customer testimonial videos
• Local community engagement posts

Goal: Make the project look exclusive, modern & aspirational.

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4️⃣ High-Converting Landing Page (Built for Leads)

We redesigned the landing page with:

• Hero section with offer
• Amenities icons
• Floor plan previews
• 360° walkthrough
• Strong CTAs
• EMI calculator
• Exit-intent popup
• Sticky mobile CTA

Conversion rate increased from 0.9% → 5.8%.

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5️⃣ Automation & CRM Setup (Lead → Visit → Booking)

We set up:

• WhatsApp automation
• Email nurturing
• Visit scheduling workflow
• Priority scoring for qualified leads
• CRM with status: New / Hot / Warm / Visit Scheduled

Sales team efficiency improved by 70%.

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6️⃣ Retargeting & Brand Recall System

We built a retargeting funnel:

• Website visitors
• Video viewers
• Form openers
• High-intent ad clickers

Result:
✔ Increased conversions
✔ Lower acquisition cost
✔ More site visits

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⭐ RESULTS (After KaliNova AI)

1️⃣ SEO Results (60 Days)

• 18 major keywords reached Page 1
• Organic traffic increased 350%
• Google Maps discovery up 420%
• Location pages ranking for “near me” keywords

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2️⃣ Google Ads Results (90 Days)

Metric	Before	After	Improvement
Cost Per Lead	₹728	₹341	▼ 53%
Conversion Rate	0.9%	5.8%	▲ 544%
Site Visit Bookings	14/mo	47/mo	▲ 235%

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3️⃣ Social Media Growth

• Engagement Rate ↑ 380%
• Reels Avg Views: 12K–45K
• 200+ comments monthly
• 1 viral reel hit 90K+ views

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4️⃣ Revenue Impact

• Higher qualified leads
• Lower cost of acquisition
• More scheduled visits
• 7 units sold from digital marketing channels

(In real estate, this is a huge ROI.)

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⭐ KEY TAKEAWAYS

• SEO built long-term credibility
• Ads generated immediate leads
• Retargeting improved conversions
• CRM automation improved sales
• Social content improved brand appeal

A truly complete digital transformation.

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⭐ CONCLUSION

This case study proves that a well-executed, multi-channel digital strategy can completely change the trajectory of a real estate project.

SkyHigh Realty went from:

❌ Low visibility
❌ Weak leads
❌ High marketing cost
❌ Poor conversions

to:

✔ High visibility
✔ Daily leads
✔ High-quality prospects
✔ Lower CPL
✔ Higher sales

This is the KaliNova AI Advantage.