SEO Case Study for Asian Fineline — Asian Fineline,

A leading stainless steel modular kitchen manufacturer, faced the same digital hurdles many manufacturers do: slow site speed, weak SEO, low clicks, and stagnant online sales. KaliNova AI applied a targeted, data-driven SEO and performance strategy to fix technical issues, revamp content, and accelerate rankings. The result: PageSpeed 90+, multiple page-1 keyword wins, and a measurable increase in organic traffic and sales.

Client: Asian Fineline
Industry: Stainless Steel Modular Kitchen Manufacturing
Location: India
Service Provided: SEO, Technical SEO, Website Optimization, Content Strategy, PageSpeed Improvement
Core Achievement: PageSpeed jumped from <60 → 90+, keywords moved to Page 1, traffic increased, inquiries increased

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INTRODUCTION

This SEO Case Study for Asian Fineline reveals how KaliNova AI turned a slow, underperforming website into a high-ranking, high-traffic digital asset for a stainless steel modular kitchen manufacturer.

Before working with us, Asian Fineline faced major digital challenges:

• Very low organic visibility
• Low traffic & poor keyword positions
• Weak on-page SEO
• Website speed below 60
• High bounce rate
• No focus keywords
• Poor technical SEO foundation
• Zero content strategy

After partnering with KaliNova AI:

• The site speed improved from below 60 to 90+
• Important commercial keywords moved to Google’s Page 1
• Traffic & impressions grew consistently
• Product category pages ranked for intent-driven keywords
• Inquiries increased significantly
• SEO foundation became strong and future-proof

This is exactly how we achieved it.

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⭐ CLIENT BACKGROUND

Asian Fineline manufactures:

• Stainless steel modular kitchens
• Custom kitchen fabrication
• Commercial stainless steel cabinets
• Luxury modular setups
• Kitchen accessories & fittings

Although their product quality is exceptional, the digital presence was extremely under-optimized, preventing them from generating organic leads.

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🚨 CHALLENGES (Before KaliNova AI)

1️⃣ Poor Search Visibility

They did not rank for essential keywords like:

• stainless steel modular kitchen
• modular kitchen manufacturer India
• custom stainless steel kitchen
• Indian modular kitchen factory

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2️⃣ Slow Website (Speed <60)

Heavy images, unoptimized CSS/JS, unused scripts, and no caching resulted in:

• Slow load time
• Drop in conversion rate
• Poor SEO performance

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3️⃣ No Keyword Strategy

Pages had no keyword mapping.
Title tags/meta descriptions were incomplete or duplicated.

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4️⃣ Weak Content Structure

Lack of:

• Category descriptions
• Long-form content
• FAQs
• Intent-aligned product pages

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5️⃣ Technical SEO Issues

• Missing schema
• Uncompressed media
• Broken internal links
• Incorrect robots.txt
• Weak sitemap
• No Core Web Vitals focus

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⭐ KALINOVA AI’S SEO STRATEGY & IMPLEMENTATION

We followed a 4-phase strategy:

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1️⃣ PHASE ONE — Technical SEO Reinforcement

We fixed all foundational SEO problems:

• Checked 70+ technical parameters
• Fixed crawlability issues
• Added structured data
• Optimized URL structure
• Removed unused JavaScript
• Minimized CSS files
• Fixed broken links

SEO Health Score Before: 38%
SEO Health Score After: 92%

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2️⃣ PHASE TWO — Website Speed Optimization

Key optimizations:

• WebP image compression
• Minify CSS, JS, HTML
• Lazy loading
• Server-level caching
• CDN integration
• Optimized TTFB
• Reduced CLS & improved LCP

Speed Before: 57
Speed After: 92 (mobile & desktop)

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3️⃣ PHASE THREE — On-Page SEO & Keyword Rewriting

We performed:

• Keyword mapping for all pages
• Meta tag rewriting
• Title optimization
• Header hierarchy fixing (H1–H3)
• Adding FAQ sections
• Long-form category descriptions
• Schema for Product + Organization

Keywords targeted:

• stainless steel modular kitchen manufacturer
• modular kitchen fabrication India
• custom steel kitchen designs
• commercial modular kitchen units

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4️⃣ PHASE FOUR — Content Expansion & Internal Linking

We created:

• 5 long-form blogs
• 4 in-depth category pages
• FAQ posts
• Buyer intent guides

Internal linking improvements:

• Category → Product → Blog → Contact
• Improved crawl depth
• Better user journey flow

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⭐ RESULTS (After KaliNova AI)

1️⃣ Keyword Improvements

Keyword	Before	After	Growth
stainless steel modular kitchen	Not Ranked	Page 1	▲ HUGE
modular kitchen manufacturer	Page 6	Page 2	▲ 32 positions
custom steel kitchen India	Page 5	Page 1	▲ 28 positions
stainless steel kitchen fabrication	Not Ranked	Page 2	▲ 20+

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2️⃣ Traffic & Click Growth

• Organic traffic increased by 260%
• Impressions increased by 380%
• CTR improved by +22%

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3️⃣ Website Speed Improvement

• PageSpeed: 57 → 92
• Bounce rate reduced by 30%
• Time on page improved by 54%

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4️⃣ Leads & Inquiries

• Contact form submissions increased
• More B2C & B2B inquiries
• Better-qualified prospects

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⭐ CONCLUSION

Asian Fineline’s website transformation proves that:

• Good SEO + technical foundations
• Strong content
• High-performing website speed
• Keyword-focused optimization

can turn a manufacturing brand into a top-ranked industry leader.

KaliNova AI turned their website from slow + invisible to fast + ranking + lead-generating.