KALINOVA AI • PRACTICAL GROWTH TOOLS

Turn a marketing budget into a testable plan.

Estimate the path from ad clicks to qualified enquiries and customers. Then use the worksheet below to replace assumptions with evidence.

For business owners and marketing teams in Kolkata, West Bengal and across India. No sign-up required.

Customer acquisition calculator

Use one consistent campaign period. The starting numbers are hypothetical examples, not KaliNova AI pricing or performance benchmarks. This calculator runs in your browser and does not submit your entries.

Include agency, creative and relevant sales costs.
Use the same time horizon. Do not use gross revenue as contribution.

Enter your assumptions and select “Calculate my scenario”. JavaScript is needed for the interactive results; the formulas below work without it.

How the calculation works

  • Clicks = media spend ÷ cost per click.
  • Enquiries = clicks × enquiry rate. Qualified enquiries = enquiries × qualification rate.
  • Customers = qualified enquiries × close rate.
  • Acquisition cost per customer = (media spend + other acquisition costs) ÷ customers.
  • Contribution after acquisition = customers × contribution per customer − total acquisition costs. This is not net profit.

Fractions represent expected averages across repeated campaigns, not part of a real customer. Results depend on your inputs; they do not predict or guarantee results. Long B2B sales cycles can put spend and sales in different months.

Read the complete Google Ads budget guide or compare Google Ads and SEO.

FROM ASSUMPTIONS TO EVIDENCE

Your lead-quality worksheet

  1. Define a qualified enquiry. Write down the location, product or service, buying role, budget fit and timeframe that make an enquiry relevant. For a manufacturer, add specifications, order quantity and delivery requirements.
  2. Choose a comparable period. Record campaign dates, spend, clicks, unique enquiries, qualified enquiries, customers and contribution. Keep enquiry counts separate from button clicks.
  3. Record the source and outcome. Use one row per enquiry: date, source, requested service, qualification status, next action, owner and outcome. Keep personal contact details in your approved customer system.
  4. Explain lost enquiries. Distinguish duplicates, spam, wrong location, poor product fit, unanswered enquiries and valid opportunities that did not buy.
  5. Choose one next experiment. State the page or campaign change, your hypothesis, the metric, the owner and the review date. Compare qualified enquiries and acquisition cost before increasing spend.

A worked example

A hypothetical campaign generates 40 enquiries, of which 24 match the agreed criteria and 6 become customers. Qualification is 60%; the close rate among qualified enquiries is 25%. With ₹40,000 in total acquisition costs, cost per customer is approximately ₹6,667. These numbers illustrate the method and are not client results.

Copy this experiment brief: “We will change ___ for audience ___ because ___. We will measure ___ over ___ and compare it with ___. ___ owns follow-up. We will review the evidence on ___.”

Keep learning—or apply it to your business.

Diagnose traffic that does not convert · Plan manufacturing enquiries · Connect marketing activity to revenue

Need help choosing a realistic first experiment? Share your website, target buyers and main growth problem.

Request a growth diagnostic