Client: UrbanWood Interiors-Furniture Store SEO case study
Location: Salt Lake, Kolkata
Industry: Home Furniture & Modular Interiors
Services Delivered: SEO, Local SEO, Website Optimization, Content Strategy, Google My Business Revamp

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This SEO Case Study for UrbanWood Interiors, a premium furniture store in Salt Lake Kolkata, showcases how KaliNova AI rebuilt their entire digital footprint from the ground up — improving rankings, boosting Google Maps visibility, increasing store visits, and growing monthly inquiries dramatically.

When UrbanWood Interiors approached KaliNova AI, they were stuck in a common retail struggle:

• Competing with giant platforms like Pepperfry, IKEA & Urban Ladder
• Zero ranking for “near me” keywords
• Weak Google Maps profile
• Low local visibility
• Almost no traffic coming from Google
• Slow website with poor UX
• No catalog SEO
• No product schema
• Weak on-page optimization

Today, they rank on Page 1 for multiple high-value keywords, their Google Maps listing receives daily inquiries, and monthly store visits have increased significantly.

This is their complete digital transformation journey.

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⭐ CLIENT BACKGROUND

UrbanWood Interiors specializes in:

• Solid wood furniture
• Luxury custom-made sofas
• Modular wardrobes
• Space-saving home furniture
• Interior design & turnkey projects

Although their products were premium and well-crafted, their digital presence didn’t reflect this quality, and they were losing customers to better-optimized competitors.

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🚨 CHALLENGES (Before KaliNova AI)

1️⃣ No Visibility on Google Search

They didn’t rank for essential local buyer keywords like:

• “furniture shop in Salt Lake”
• “wooden sofa shop near me”
• “modular wardrobe Kolkata”
• “custom furniture Kolkata”

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2️⃣ Google Maps (GMB) Was Unoptimized

• Only 4 reviews
• No updated photos
• Wrong timing
• No product catalog
• No weekly posts

Local customers couldn’t discover them.

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3️⃣ Slow Website (Speed Score: 41)

Furniture websites usually rely on heavy images, but theirs were completely unoptimized.

This led to:

• Slow loading
• High bounce rate
• Weak user experience

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4️⃣ No Product SEO

Product pages lacked:

• Titles
• Meta descriptions
• Schema markup
• Product attributes
• Search intent-based content

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5️⃣ Weak Content Structure

No landing pages for:

• Sofas
• Beds
• Dining tables
• Wardrobes
• Interiors

All pages were thin, hurting SEO.

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6️⃣ No Local Targeting

No content optimized for:

• Salt Lake
• New Town
• Rajarhat
• Kestopur
• Lake Town

Local buyers couldn’t find them even when searching nearby.

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⭐ KALINOVA AI’S SEO & LOCAL SEO STRATEGY

We implemented a 4-phase SEO transformation:

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1️⃣ Full Technical SEO Fixes

We repaired:

• Broken links
• Duplicate titles
• Mixed content issues
• Heavy scripts
• Non-optimized images
• Incorrect schema
• Slow server response

Then we optimized:

• Core Web Vitals
• Sitemap
• Robots.txt
• URL structure

Result → SEO health improved from 46% → 92%.

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2️⃣ Website Speed Optimization

Before: 41/100
After: 92/100

We used:

• Image compression (next-gen WebP)
• Lazy loading
• Script minification
• CDN integration
• Cache optimization
• Server-side enhancements

Bounce rate dropped by 34%.

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3️⃣ On-Page & Content Strategy

We optimized:

• Product category pages
• Top-selling items
• Custom furniture landing pages
• Home page with improved UX

Added:

• Long-form category descriptions
• FAQ sections
• SEO-driven product descriptions
• Comparison content (solid wood vs engineered wood)

Created local pages:

• Furniture store in Salt Lake
• Furniture store near New Town
• Sofa shop in Kolkata
• Wardrobe manufacturers Kolkata

These pages began ranking within 45 days.

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4️⃣ Google Business Profile (GMB) Reinvention

We executed:

• Full profile optimization
• Geo-tagged images
• Product catalog upload
• Week-wise posting
• Customer review strategy
• Location-based keywords
• Service areas setup

Result → Listing started appearing in:

• “near me” searches
• Local snack pack
• Google Maps top 3

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⭐ RESULTS (After KaliNova AI)

1️⃣ SEO Rankings – Page 1 Wins

Keyword	Before	After	Change
furniture shop in Salt Lake	Not Ranked	#3	▲ HUGE
wooden sofa shop near me	Not Ranked	#5	▲
modular wardrobe Kolkata	Page 6	#7	▲
custom made furniture Kolkata	Page 4	#3	▲
interior design solutions Salt Lake	Not Ranked	#4	▲

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2️⃣ Traffic & Visibility

• Organic traffic ↑ 380%
• New visitors ↑ 420%
• Returning visitors ↑ 212%

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3️⃣ Google Maps Performance

• Monthly calls → 138
• Profile visits → 2,700+
• Direction requests → 350+
• Photos views → 8,200+

GMB became a daily lead source.

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4️⃣ Store Footfall Increase

UrbanWood reported:

• More walk-in customers every week
• Higher awareness among local residents
• Visitors mentioning: “We found you on Google!”

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5️⃣ Sales Impact

The improved digital presence led to:

• 2 large interior projects closed
• 13+ furniture orders monthly
• 40+ leads through GMB & website
• Improved brand trust

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⭐ CONCLUSION

KaliNova AI helped UrbanWood Interiors transform from a digitally invisible furniture brand into a high-performing, locally dominating business.

The combination of:

✔ SEO
✔ Local SEO
✔ Speed Optimization
✔ Content Strategy
✔ Google Maps Optimization

resulted in:

• Higher rankings
• Better visibility
• Daily inquiries
• Increased store visits
• Real sales growth

This is the KaliNova AI advantage — smart digital strategy + flawless execution.