SEO Case Study for Shiva Kitchen Equipments

SEO Case Study for Shiva Kitchen Equipments.

When Shiva Kitchen Equipments Pvt. Ltd. partnered with KaliNova AI, their digital presence was struggling. Sales were slipping, rankings were weak, website speed was poor, and organic clicks were nearly nonexistent.

Fast forward a few months — and the results tell a completely different story:

• 🚀 Google PageSpeed score increased from below 60 to above 90
• 🚀 Rankings moved from page 4–10 to Google’s Page 1
• 🚀 Traffic skyrocketed with 300%+ growth
• 🚀 Clicks and conversions surged
• 🚀 Brand visibility increased across all commercial keywords

This is the full breakdown of how we achieved it.

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Client Background

Shiva Kitchen Equipments Pvt. Ltd. is one of India’s leading manufacturers of:

• Commercial kitchen equipment
• Industrial kitchen setups
• Hotel and restaurant cooking systems
• Stainless steel equipment manufacturing

Despite their strong offline presence, their website was underperforming significantly online.

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SEO Case Study for Shiva Kitchen Equipments: Traffic, Speed & Ranking Boost

The Challenges (Before KaliNova AI)

The client came to us with multiple issues affecting their growth:

❌ 1. Low Sales From Website

The website wasn’t generating qualified inquiries — visitors were bouncing before taking action.

❌ 2. Poor SEO Visibility

Almost no keywords were ranking on Google’s first page.

❌ 3. Very Low Clicks

Search Console showed minimal engagement — impressions existed, but people weren’t clicking.

❌ 4. Website Speed Score Below 60

Slow loading times were damaging rankings and destroying user experience.

❌ 5. Weak Technical Foundation

Missing alt tags, poor meta descriptions, duplicate content, broken pages, and no structured data.

❌ 6. No Content Strategy

Product pages lacked SEO depth and intent-based content.

In short… everything needed an overhaul.

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KaliNova AI’s Strategy & Implementation

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We used our AI-powered SEO system along with 20+ years of human expertise to create a transformation plan in five phases:

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Phase 1: Deep Technical SEO Audit (78-Point Framework)

We fixed:

• Crawlability issues
• Indexing problems
• Broken internal links
• Duplicate meta tags
• Missing H1/H2 structure
• CDN + caching setup
• Image compression
• Core Web Vitals errors

Result → SEO health score jumped significantly in the first 14 days.

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Phase 2: Website Speed Optimization

The site was slow due to heavy images, unoptimized code, and lack of caching.

We implemented:

• Next-gen image compression
• JavaScript/CSS minification
• Lazy loading
• Server-level caching
• CDN routing
• CLS & LCP improvements

✔ Speed Score Before: 58
✔ Speed Score After: 92–95

Final PageSpeed Score Now:
(Use below screenshot)

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Phase 3: High-Intent Keyword Strategy

We identified buyer-ready keywords such as:

• commercial kitchen equipment manufacturer
• hotel kitchen equipment in India
• industrial kitchen setup
• commercial kitchen stove
• stainless steel kitchen equipment supplier

Then we optimized landing pages, categories, and product pages for these terms.

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Phase 4: Content Revamp With AI + Human Expertise

We rebuilt:

• All product descriptions
• Landing pages
• Category pages
• Long-form blogs
• Conversion-optimized CTAs

This improved dwell time, engagement, and search rankings.

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Phase 5: Search Console Optimization & SERP Enhancement

We improved:

• Rich snippets
• Meta tags
• Click-through rate
• Schema Markup
• Entity SEO

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SEO Case Study for Shiva Kitchen Equipments: Traffic, Speed & Ranking Boost

The Results (After KaliNova AI)

1️⃣ Google Search Console – Traffic Growth

The site experienced massive growth:

• Clicks increased by 300%+
• Impressions increased by millions
• CTR improved significantly

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2️⃣ Keyword Ranking Improvements

Here’s a visual snapshot of ranking jumps:

Examples of ranking improvements:

Keyword	Previous Position	Current Position	Gain
commercial kitchen equipment manufacturer	41	7	▲ 34
hotel kitchen equipment in India	38	6	▲ 32
industrial kitchen setup	32	5	▲ 27
commercial kitchen stove	29	8	▲ 21
commercial kitchen consultant	15	4	▲ 11

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3️⃣ Traffic Growth Chart

Monthly organic traffic began climbing sharply, leading to:

• Increased inbound inquiries
• More product catalogue downloads
• Higher commercial orders

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4️⃣ Sales & Conversions Increased

Because:

• The website loaded faster
• Ranking improved
• SERP visibility increased
• Page experience got better

…their organic sales improved significantly.

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⭐ Conclusion: A Complete Digital Transformation

Shiva Kitchen Equipments went from struggling online to dominating their niche — and it didn’t happen by chance. It happened because of:

✔ Smart AI strategy
✔ Human SEO expertise
✔ Precise data-driven execution
✔ A clean technical foundation
✔ Continuous optimization

Today, they enjoy:

• Faster site performance
• Page 1 rankings
• Higher sales
• Stronger brand visibility
• An organic growth engine that compounds every month

This is the KaliNova AI advantage.

Our proven system works for:

✅ Manufacturing & B2B companies

✅ Local service businesses

✅ E-commerce stores

✅ Digital agencies

✅ Tech startups

✅ Any business seeking organic growth

Book Your Free SEO Audit Today

• Contact KaliNova AI:
• Phone: +91-7003418169
• Email: info@kalinovaai.com
• Website: www.kalinovaai.com
• WhatsApp: Direct message
• Location: Kolkata, West Bengal, India
• Case Study Published: November 2025
• Results Verified: Google Search Console, Google Analytics, PageSpeed Insights
• Industry: Commercial Kitchen Equipment Manufacturing
• Location: West Bengal, India
• All claims backed by real data, screenshots, and measurable metrics.